Graphic Design
My graphic design projects reflect my passion for visual storytelling and creative problem-solving. With a keen eye for aesthetics and a deep understanding of design principles, I've had the opportunity to work on a diverse range of projects that showcase my versatility and innovation in the field of graphic design.
I specialize in creating visually striking and memorable designs that resonate with the target audience. From logo design and branding to marketing materials, web graphics, and social media content, I have successfully translated ideas into compelling visuals that leave a lasting impression.
Madeline Clothing Co.
The Madeline Clothing Company logo is a symbol of resilience, determination, and the pursuit of dreams in the face of adversity. Founded by Madeline in the wake of an unexpected cancer diagnosis at the age of 19, this clothing brand embodies the essence of unwavering spirit and the pursuit of one's passions.
The distinctive floral motifs, like those found on her personal website, are woven into the design, creating a visual connection between her online presence and her clothing brand. These florals add a touch of elegance and femininity to the logo, emphasizing her personal touch on the brand's identity.
The color palette chosen for the logo is inspired by the color scheme of her website, ensuring a seamless and consistent brand experience for her customers. These colors unite to create a visual identity that is not only striking but also deeply personal to Madeline's story.
Empty Pockets Miniatures
The client, a passionate owner of a personal miniature pony barn, approached us with a request for a logo design that truly captures the heartwarming spirit of her barn. She was particularly enamored by the idea of featuring one of her miniature ponies playfully poking its head out of a barn window. The client expressed a desire for a design that radiates a sense of joy and whimsy, with a touch of nostalgia.
In addition to this endearing imagery, she also requested that the logo incorporates fun and flowing cursive handwriting. This hand-drawn script would be used to list the location of the barn, further personalizing the design by adding a touch of charm to its identity.
The final design aims to evoke a feeling of warmth and friendliness while showcasing the barn's unique location, making it not only a symbol of the client's love for her miniature ponies but also a delightful invitation to visit this picturesque haven.
Actuarial Math Plus
The purpose of the project was to introduce the new Actuarial Math Program at CVCC. AMP has been developed to fuse the needs of the greater regional business community with the student body of the Catawba Valley Community College to develop, mentor, and place in the workforce, individuals who successfully complete the program and the Society of Actuaries testing protocol. A secondary objective, as they strive to implement this program, will be to recruit with an emphasis on diversity, and to communicate the technical aspect of our message in a clear and easy-to-understand format.
Car Prints
For my personal enjoyment, I take pleasure in crafting car-themed artwork for custom poster stickers, designed specifically for automotive enthusiasts to appreciate and display. This is one of my favorite pieces to do because I have always been interested a learning more about the car and truck industry.
Fly Fishing Pattern
Fishing has always held a special place in my heart, and when I set out to learn the art of angling, mastering fly fishing became a passionate goal. My dream was to explore the beautiful landscapes of Wisconsin and try my hand at catching a wide variety of trout species. There's a unique thrill in the pursuit of these elusive fish and the gratification of both catching and savoring their delectable flavors.
To commemorate my love for fly fishing and the unforgettable experiences it has brought me, I've taken the creative step of designing a distinctive fly fishing pattern. This pattern represents not only my dedication to the sport but also the diverse trout that call Wisconsin's waters home. My ultimate vision is to transform this design into a unique sweatshirt, allowing fellow fishing enthusiasts to share in the passion and excitement that fly fishing has brought to my life.
Elixir Package Design
During my internship under the guidance of my professor, I was fortunate to work on a package design project for a brand called "Elixir." Elixir sought package designs for their Feminine Wash and Lubricant products. In our collaborative discussions, Elixir emphasized their desire for designs that could work both independently for each product yet maintain a cohesive look. They were dedicated to promoting their all-natural, trustworthy image.
To meet these goals, I incorporated elements that radiated a sense of purity and genuineness. The chosen color palette included the blues and greens that symbolized natural ingredients and invoked trust in the company. The designs were crafted to not only stand out individually for each product but also maintain a visual harmony that immediately conveyed Elixir's commitment to providing high-quality, all-natural solutions for their customers.
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